We designed the website using a retro theme to produce a fun environment that appealed to both students and parents. We also setup several automations with Zapier to handle form submissions, signups and facebook ads leads, drastically simplifying their lead management. To maintain performance animations were built using GSAP and custom javascript and we kept these to a minimal so information was easily accessible.
We didn't just want the website to look good, we also intended it to be highly converting. To achieve this we created consistent layouts that had proper visual, and HTML hierarchy, and highly specific keywords were selected to optimise SEO. Within a week of launching they were on page 1 of Google for some of their chosen keywords with simple structural updates.
